Bright
Logo Development, Branding, Packaging, Product Development, Art Direction, Growth Marketing
Challenge: Expand BARK’s toy-centric product portfolio into the wellness category while maintaining their brand voice.
Solution: Build a dental sub-brand that establishes trust and credibility in the wellness space. This fresh look and feel brought a modern flare to the dental category while remaining cohesive with BARK’s brand through the use of playful copy and photography.
NO TOOTHBRUSH REQUIRED
BARK Bright is a monthly dental kit that uniquely pairs a triple-enzyme toothpaste with tasty chicken dental chews. Bright’s proprietary triple-enzyme toothpaste is the only toothpaste on the market with live and active enzymes that help break down problem-causing debris.
Product Extension
After 2 years of spreading dental awareness and establishing brand credibility – we launched a Durable Dental Kit for dogs who needed more CHOMP in their chews.
Select Marketing Materials
My journey with Bright evolved from being the lone creative to leading a comprehensive marketing team. As the business expanded, I oversaw diverse initiatives including media campaigns, influencer/ brand collaborations, and lifecycle marketing.
Shoutout to my kicka** team! Senior Copywriter: Jaime Walker, Senior Designer: Alina Beebe, Designer: Shin Ko
